CUPERTINO, Calif., Sept. 27, 2000 - AdForce LLC®, a majority-owned operating company of CMGI Inc. and a leading online provider of centralized, outsourced ad management and delivery services, today announced it has been selected as the exclusive provider of online advertising services for Eyeball Marketing. Eyeball Marketing (www.eyeballmarketing.com) provides complete online marketing, advertising and sales services to increase site traffic and revenue. These services include banner ad sales, placement and design, as well as email campaign design and management.

Eyeball Marketing has created Internet campaigns for the Fox television show COPS™, Universal Television show Xena™, the Paramount show Real TV™ and is currently supporting crime.com, featuring the first live jail cam in a correctional facility in Maricopa County, Ariz. with creatives, placement, marketing and sales. Eyeball Marketing, in a joint venture with grabchina.com, is expanding its services into China by bridging U.S.-based and European-based companies with business and consumer targets in China, Taiwan, and other Chinese-speaking communities. Eyeball Marketing also represents GameBay.com, a Free On-Line Bingo Game and EZWinLotto, a Free On-Line $1,000,000 Lotto game.

AdForce's ad management and delivery solution will help Eyeball Marketing serve, target and track banner ads for its customers to maximize the potential of their ad inventory. AdForce will also provide technical expertise, around the clock customer support, scalability and industry leading reliability to drive traffic and maximize ad revenue for Eyeball Marketing customers.

About Eyeball Marketing (www.eyeballmarketing.com)
Eyeball Marketing is your complete on-line marketing solution to bring eyeballs to your site. Through our proven on-line marketing program, your site can start generating higher traffic and convert that traffic to revenue. Eyeball Marketing offers page design, keyword placement, search engine submittals, banner sales, placement and design, keyword and reporting, and email campaign and newsgroup messaging services.

About AdForce (www.adforce.com)
AdForce, LLC®, a majority-owned operating company of CMGI, Inc., is "The Force in Digital Marketing"™ and a leading provider of centralized online advertising services, enabling publishers, rep firms and advertisers to leverage the unique advantages of the Internet as the first fully interactive medium. Deploying advanced scalable technology and backed by robust data centers, the AdForce service delivers billions of impressions monthly for some of the Internet's most prominent advertisers. AdForce provides a comprehensive suite of products, which allow advertisers and publishers to target, deliver, measure and analyze Internet advertising programs for the best results. AdForce has offices in Cupertino, CA, Costa Mesa, CA, New York, NY, Europe and Hong Kong.